“The days when large travel aggregators and marketplaces were able to differentiate and grow through low prices and low value might be numbered. Reservations.com is a company with a vision, which understood well that consumer sentiment has shifted. Consumers want human touch and personalization, away from the mass approach where “one size fits all”. The market is gravitating more towards special experiences that elevates the individual to a higher level than what they experience in everyday life, whether that be their social environment, level of luxury or other elements as perceived by human senses.” Read More..