7. Exact-Match Domains
This is a hard one to determine the impact. Google has clearly rollbacked the impact of exact-match and partial-match domains in recent years. But they do still have some positive signals, if not used in a spammy way. The proof is in the pudding:
Despite have weaker metrics than its competitors, Reservations.com is ranking #3 for “hotel reservations” (as of this writing) – a hugely competitive keyword.