“As the online travel market is on course to reach $1091 billion by 2022, a new player, Reservations.com, is planning to disrupt the global travel market by competing on a customer-centric model that is technology driven, focusing on a high-touch model. By delivering an experience that is not supported by the business models of price-cut operators, the company is taking aim at a sweet spot in the market that will secure a good market share.”
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