Instagram is six years old, Twitter is 10; Expedia began in 1996, Princeline in 1997. Twenty years ago, the Internet came into its own, connecting buyers to brands in ways unthinkable in the 80s. A whole generation has had major technology as close as a computer, and more recently, smartphones. It’s made things easier, it’s made transactions fast, and it’s made some very savvy consumers.
When talking upcoming trends, it is impossible to avoid technology, whether a new one or a reaction to one. I recently spoke with Mahesh Chaddah, co-founder of Reservations.com how tech has in more ways than one become the dominating theme for 2017.