Originally created to sell excess inventory during slow seasons, OTAs have become the top driver of hotel bookings around the world.
They are now a primary source of revenue for most hotels and allow consumers to easily compare travel options and have gone from offering simple hotel booking sites to providing everything from language support to personalized experience suggestions.
To further discuss the latest innovations in this space, and how OTAs are continuing to grasp the attention of travellers, we hear from online booking expert Mahesh Chaddah, co-founder of online travel agent Reservations.com
Reservations.com on Google News