Relationships aside, both men have their particular favorite Bing Ads nuances. At the top of Chaddah’s list are performance metrics, especially in relation to calls. Chaddah finds that the Bing network caters to a demographic with a higher tendency to make calls to the Reservations.com 24×7 reservations helpdesk. With Bing Ads and advanced call attribution intergation, he can track calls between marketing campaigns all the way down to the agent handling the call, enabling him to understand how the accounts, campaigns or ad groups are performing with Call Extensions.
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Reservations.com on Google News