Blue Tree Premium is a hotel chain in Brazil founded by the businesswoman Chieko Aoki. The brand was born in 1997, and has since become a reference name in the hotel market for its unparalleled service. Chieko Aoki graduated in Law from the University of Sao Paulo (USP), with degrees in Business Administration from Sofia University in Tokyo and Hotel Business Administration from Cornell University in the United States. Her main company was founded in 1992, which launched the Blue Tree Hotels. Her mission is to be one of the best Brazilian hotel operators, and Blue Tree Premium has earned her that title even in its early operations in the country.

Blue Tree Premium is known for its elegance, which was not so much a trend in the Brazilian hotel market back when it was established. At that time, hotel operators were capitalizing on economy hotels as the travelers visiting the country were mostly the average backpacker. However, Chieko saw the lack of business luxury hotels for business trips, which are also a popular purpose of visit in different parts of the country. At that time, the country had multiple cities under development. So Chieko, being a business-oriented person herself, brought forth the hotel chain that caters to both business people and tourists.