After its major rebranding to further innovate and develop, what was once known as Laguna Novigrad (founded in 1970) was changed into Aminess. Aminess Hotels and Campsites found its footing and positioned itself as a hospitality and tourism company. Three of its four hotels are rated as a four-star hotels: Aminess Maestral Hotel, Aminess Lume, and Aminess Grand Azur. Their three-star hotel is Aminess Laguna Hotel — all of their hotels offer a distinct character to appeal to different types of people. Aminess is also a premier hotel destination in Istria and Dalmatia, a peninsula in the Adriatic Sea. 

With its huge investment of 20.7 million euros, Aminess has modernized and developed its hotels and amenities. To further show its commitment to providing a friendly atmosphere for its guests, the word “Aminess” came into fruition and has become the company’s name. “Ami” is derived from the French word meaning friend and “ness” is from the English suffix to convey familiarity. What makes Aminess even more discrete is its all-seasoned approach to hospitality. It does not simply want to be known as a summer vacation due to its proximity to the sea, but as a hotel that offers plenty of activities that seasons would be blur into just the Aminess enchantment.