Sydney Lodges is a boutique hotel chain scattered around prime areas in Sydney like Potts Point and Randwick. Most of the brand’s properties are also heritage-listed buildings with histories that make the brand’s hotels the destination themselves for many tourists. Sydney Lodges also has personal services that make the experience even more pleasing for guests. Dion Carnell, its marketing manager, grew up in the accommodation industry and took a marketing degree in the University of Technology, Sydney. He combined his background and education to practice what has brought Sydney Lodges back with more demands.

There had been a drastic drop in the demand of accommodations like the Sydney Lodges which challenged Dion a lot. According to him, it’s the travellers on a budget that are the large group of travel consumers who need to be catered to the most. In the past decades, the decline in the demand for travel services was caused by the companies’ inclination to luxury accommodations. The Sydney Lodges, in the direction of Dion, became a fusion of luxury service and budget stay. The team made efforts in providing home-like amenities that replace expensive champagnes and costly mini bar items. With trusted partnerships and strategic media campaigns, Sydney Lodges is drawing more tourism in the areas it covers.