Smarthotel is special hotel with a cool concept and unique style. The smart in the name of the brand stands for authenticity, kindness, harmony, and being carefree. Everything in each hotel under the company is reflective of the region’s culture they are a part of. Smarthotel has a very remarkable modern concept of hospitality and high standards of services. This allowed them to bag a partnership with The Banken Hotel, which is part of a 1919 building and was once HaugesundSparebank. The Banken Hotel was also given the “Best bargain hotel” rating by TripAdvisor and is on the 23rd rank of TripAdvisor’s Norway’s top 25 hotels (no particular category).

This collaboration is a good balance for Smarthotel. The Banken Hotel adds the classic touch to Smarthotel’s full-blown modernized themes. Both hotels have also been active receivers of recognition from TripAdvisor. Smarthotel has also been rated “Best bargain hotel” before, so partnering with The Banken Hotel doubles their security in the local and international markets. The Banken Hotel remains a standalone operation although it is cooperating with Smarthotel’s sales and marketing management. Smarthotel has an impressive set of achievements in their sales and marketing, so both hotels are in the right place with this biggest partnership for both parties.