Suite Novotel is a chain of 3-star hotels under the Accor Group’s ownership. It is one of the quick-growing hotel brands that cater to families and people on business trips. The operations of this brand are predominantly in the European area where the brand has initially reached popularity. Its later expansions are in Africa and in Asia where they have also achieved the same fame, making them a household name in the international market. 

The brand is Accor’s frontrunner among the hotel brands in its portfolio. Despite Accor’s wide range of successful hotel brands under its management or ownership rights, Novotel attracts the most customers. With the standard of the brand - an affordable yet quality and close to luxurious accommodation - it certainly holds the most diverse group of clients compared to many hotel brands within its category. 

Suite Novotel’s main strategy is putting together the perks of a hotel and the comfort many people love experiencing from their own homes. That meant throwing in sofas, TV and cable sets, study desks, a few basic kitchen appliances, and internet access into every room. This style seems like a common thing among many hotels these days but when Novotel was just starting, it was one of the hotels under a big hotel management group to apply such mix.