Sun Hotels was established in 2002 with the mission of helping Scandinavian travel agencies to provide accommodations for guests coming to famous European beach destinations. Since then, the group has turned into one of the biggest accommodation and ground service company in Northern Europe. They also offer FIT and Group Travel products in beach and city destinations in more than 120 countries around the world. Their team of over 150 travel professionals and tour operators are also large contributors to the hotel chain’s success in making it in the industry. Due to their feats, the Webjet Group acquired them in 2014.

Webjet is the top online travel agent in Australia and New Zealand. The group entrusted their booming business to this agency due to their impressive performance that enabled them to publicly list on the Australian Stock Exchange. Webjet also took on the legacy for FIT. The agency also has FIT RUUMS launched in November 2016. FIT RUUMS focuses on B2B travel distributions for international hotel accommodations and transfers in Asia. Lots of hotels in Asia demand extra services like online bookings for car rentals, cruises, etc. Due to this, Sun Hotels get to have a worldwide strategy on their hands, making them a successful brand in the global market.