Coastal Hotels is managed by the Coastal Hotel Group, which has an established image in developing and promoting accommodations in great destinations. The company was founded in 1988 and has since been operating Coastal Hotels in different parts of the United States. The company has always headquartered in Seattle as well, which is a fascination among the three leaders of the group Yogi Hutsen, Peter LaFemina, and Ed Schwitzky. They eventually also created an investment organization called the CHG, another private-owned company. This company also operates a few Coastal Hotels in different sectors. They have luxury boutique hotels, inns and lodges, and resorts.

The Coastal Hotel Group does not have a noisy reputation in the hospitality industry but are rock stars in the financial industry. Their businesses are more focused on profitability, which has made their expansions easier and more productive. However, it is the hospitality service they master as well to ensure the regular cash flow in their firms. They also have a solid team of marketers, human resources, and accountants who work on building the entrepreneurial anatomy of the Coastal Hotel Group. Coastal Hotels is the ultimate corporate hotel company whose chains reflect their taste and height in the business.